The 'Second media age' is characterised by the rise of:

The correct answer is - Interactive media

Key Points

• Second media age
  • The term refers to the period characterized by the emergence and proliferation of interactive media.
  • This era contrasts with the first media age, which included traditional, one-way forms of communication like print, radio, and television.
  • Interactive media allows for a two-way exchange of information, exemplified by the rise of the internet, social media, and other digital platforms.

Additional Information

• Characteristics of Interactive Media
  • Enables user participation and engagement, unlike traditional media.
  • Includes platforms like social networks, blogs, wikis, and forums.
  • Facilitates real-time communication and feedback, making it a dynamic medium.
• Impact on Society
  • Changed the way people consume and produce information.
  • Increased global connectivity and interaction.
  • Enhanced access to information and resources.