Match List - I with List - II.

List – I (Concept)		List - II (Area)
A.	Transformational appeal	I.	Political communication
B.	Proxemics	II.	A rhetorical technique
C.	Electronic town hall	III.	Advertising
D.	Anti-Climax	IV.	Study of interactive space

Choose the correct answer from the options given below : 

The correct answer is - A - III, B - IV, C - I, D - II

Key Points

• Transformational appeal
  • It is primarily used in advertising to create an emotional connection with the audience by transforming the viewer's perception of the product.
• Proxemics
  • This is the study of interactive space, focusing on how people use and perceive physical space in communication.
• Electronic town hall
  • It is a form of political communication where citizens can engage with their representatives through electronic media.
• Anti-Climax
  • This is a rhetorical technique used to create a surprising or unexpected turn in the narrative or argument.

Additional Information

• Transformational appeal in advertising
  • Often used to evoke strong emotions that lead to brand loyalty.
  • Examples include advertisements that focus on life-changing experiences associated with using a product.
• Proxemics
  • Developed by anthropologist Edward T. Hall in the 1960s.
  • Categories include intimate space, personal space, social space, and public space.
• Electronic town halls
  • Enable real-time interaction between politicians and the public.
  • Enhance democratic participation by making it easier for people to engage in political discussions.
• Anti-Climax
  • Used to create humor or highlight a point by contrasting with an expected outcome.
  • Often seen in literature, speeches, and advertising.