Under Uttar Pradesh government's flagship programme, special attention was given to MSMEs

The correct answer is One District One Product.

Key Points

• One District One Product (ODOP) is a flagship programme of the Uttar Pradesh government.
• The programme aims to promote indigenous and specialized products and crafts in each district of Uttar Pradesh.
• It focuses on developing traditional industries and boosting local economies by providing support for skill development, marketing, and financial aid.
• The initiative helps in preserving cultural heritage and creating job opportunities for local artisans and workers.
• ODOP aims to increase the export potential of products from Uttar Pradesh by enhancing their quality and market reach.

 Additional Information

• One Village One Product
  • This concept focuses on developing a single product per village, similar to ODOP but at a smaller administrative level.
  • The idea is to enhance village-level economies through specialized products, thereby reducing migration to urban areas.
• One State One Product
  • This approach focuses on identifying and promoting a single product for the entire state to enhance its economic potential.
  • It aims at state-wide branding and marketing of that particular product to boost export and employment.
• One Taluk One Product
  • This concept is similar to ODOP but focuses on taluk-level specialization rather than district level.
  • It aims to promote local crafts and industries at the taluk level, creating employment opportunities and improving local economies.