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Which of the following is not a characteristic of the business-to-business arena ?

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  1. Large markets
  2. Wide geographic spread
  3. Low average spend per customer
  4. Complex buyer behaviour

Answer (Detailed Solution Below)

Option 3 : Low average spend per customer
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Detailed Solution

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Low average spends per customer is not a characteristic of the business-to-business arena.

Key Points

  • Low average spend per customer refers to the expenses incurred by each of the customer.
  • Since, in a B2B business most of the customers are large and the amount spent over purchase is also high. Thus, a low average is not the feature of the B2B arena.
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Latest SSC CGL Updates

Last updated on Jun 9, 2025

-> The SSC CGL Notification 2025 has been released on 9th June 2025 at ssc.gov.in.

-> The SSC CGL exam registration process is now open and will continue till 4th July 2025, so candidates must fill out the SSC CGL Application Form 2025 before the deadline.

-> This year, the Staff Selection Commission (SSC) has announced approximately 14,582 vacancies for various Group B and C posts across government departments.

->  The SSC CGL Tier 1 exam is scheduled to take place from 13th to 30th August 2025.

->  Aspirants should visit ssc.gov.in 2025 regularly for updates and ensure timely submission of the SSC CGL exam form.

-> Candidates can refer to the SSC CGL syllabus for a better understanding of the exam structure and pattern.

-> The SSC CGL Eligibility is a bachelor’s degree in any discipline.

-> Candidates selected through the SSC CGL exam will receive an attractive salary. Learn more about the SSC CGL Salary Structure.

-> Attempt SSC CGL Free English Mock Test and SSC CGL Current Affairs Mock Test.

-> Candidates should also use the SSC CGL previous year papers for a good revision. 

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