Which of the following are true with regard to mass communication?

(A) Messages are prepared by non-professionals

(B) Messages are prepared by professionals

(C) Messages are rapidly disseminated

(D) Messages are supposed to be understood

(E) Media audiences are homogenous

Choose the correct answer from the options given below: 

The process of transferring and distributing information to broad population segments via mass media is known as mass communication.

Key PointsCharacteristics of mass communication:

• Wide and Vast Area
• Heterogeneous Audience
• Distance between Source and Destination
• No Question of Discrimination
• Professional Communication
• Absence of Feedback
• Intermediary Channels
• Use of Specialists
• Self-defined Audience
• Rapid Means of Communication

Hence, it is clear from the above-given characteristic of mass communication that (B), (C), and (D) are only correct regarding mass communication.

Additional Information

• Mass communication is always prepared by professionals i.e various mass communication channels to attain their purposes.
• Mass media audiences are not only numerous but also diverse in terms of age, sex, religion, race, and other factors.

So, (A), and (E) are not correct regarding Mass communication.