Jollibee Group Acquires Norang Tongdak

Jollibee Foods Corporation has acquired 100% of South Korean fried chicken brand Norangtongdak, expanding its presence in the high-growth Korean QSR (quick-service restaurant) segment. The acquisition aligns with Jollibee’s strategy to diversify its global brand portfolio and accelerate its expansion in Northeast Asia. With a growing appetite for Korean cuisine globally, the deal strengthens Jollibee’s international footprint and enhances its competitive positioning in the premium chicken category.

• Global QSR and F&B companies are actively acquiring regional brands to gain cultural relevance and local consumer loyalty, especially in Asia-Pacific.
• The Korean food sector continues to attract investor attention due to rising international demand, with deals focused on scalable concepts and high brand equity.
• Strategic M&A in the restaurant sector is prioritizing differentiated offerings, franchising potential, and cross-border expansion synergies.

• Yum! Brands / Kyochon F&B (Undisclosed)

Yum! explored acquisition of a Korean fried chicken brand to tap into Korea’s fast-growing and exportable food trends.

• Restaurant Brands International / Firehouse Subs ($1B)

RBI acquired Firehouse Subs to expand its sandwich portfolio and deepen its North American market presence.

• Jollibee Foods Corp / The Coffee Bean & Tea Leaf ($350M)

Jollibee acquired the premium café chain to diversify into beverage retailing and accelerate its U.S. market penetration.