Question
Download Solution PDFWhat will be the result of a promising and over-delivering sales strategy?
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFUnder promising and over-delivering sales strategy:
- Under promising and over-delivering refers to doing more than what was stated and going that extra mile to satisfy customers.
- It refers to providing value for money, which is something all the customers want.
- It is simply the comparison of their pre-purchase expectations against the level of value that customers actually received.
- Customers will always have an expectation, and it must be met and managed by the business.
- After stating the cost of products and services, quality of products and services, delivery time, after-sales package and warranty, etc. it is often the business that determines customer expectations.
- By exceeding customer expectations i.e. by underpromising and over-delivering, it will be beneficial for businesses as it often results in repeat sales and free advertising through word of mouth.
Thus, Customer satisfaction / Happy customers will be the result of a promising and over-delivering sales strategy.
Last updated on Jul 18, 2025
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