Intellectual Property Rights (IPRs) protect the use of information and ideas that are of

Intellectual Property Rights (IPRs) protect the use of information and ideas that are of Commercial Value.

The four types of intellectual property rights include:

1. Trade Secrets
2. Trademarks
3. Copyrights, and 
4. Patents

The Economic and Commercial Value of Intellectual Property Rights (IPRs): IPRs as a Means of Protecting Business Interests, Encouraging Innovation and Technology Transfer and Promoting Trade and Investment. 

•  The valuation of IP is therefore essential in the framework of commercial transactions. Unfortunately, this aspect is often overlooked by businesses not experienced with these types of deals resulting in transactions that are either overvalued or undervalued and therefore unprofitable or sometimes disastrous situations leading to bankruptcy
• It is therefore essential to analyze and assess the value of the intellectual property during the negotiation process, before the conclusion of the commercial transaction
• A brand is generally subject to trademark protection. 
• Technology can be subject to patent, industrial design, and/or copyright protection
• Other types of intellectual property may also exist